Home / Roles / Senior New Business Manager | The Salvation Army

Senior New Business Manager The Salvation Army

The Salvation Army is seeking a Senior New Business Manager to build and develop a pipeline of corporate partners to support their phenomenal charitable work across the UK.

  • Location: London (Remote options available)
  • Salary: £49,039 (London/Hybrid) or £43,785 (Remote)

Who we are

The Salvation Army (SA) are the UK’s biggest provider of social welfare after the government. Although founded under religious principles, they are not a religious charity, but an organisation dedicated to providing social welfare across the UK, unbound by geography, to those most in need.

The work they do is extensive and incredibly broad. They provide huge programmes across the entirety of the UK, including, but not limited to, homelessness services, debt advice, anti-human trafficking, employment programmes, services for young people, services for old people and domestic abuse services.

The range of what you can fundraise for is almost endless giving you huge scope to target organisations and crate bespoke proposals aligned to their values, opening the doors to significant, multi-year support.

About the role

This new role has been created to focus on developing relationships with new corporate partners through careful pipeline building, lead generation and bespoke, strategic and well-crafted propositions. There is an emphasis at The Salvation Army to diversify income sources and corporate partnerships are an under-tapped income stream with huge growth potential.

In this role, you will:

  • Carry out sector research to link potential corporate partners with specific projects and key programmes of focus for The Salvation Army.
  • Thinking strategically to build, maintain and develop a pipeline of corporate partners to ensure consistent engagement and income.
  • Build support cases, liaising with service delivery teams to access compelling case studies and relevant data to demonstrate impact and need.
  • Build relationships with corporate partners with a view toward significant and sustainable multi-year partnerships.
  • Constantly monitor and evaluate processes to ensure maximum efficiency.
  • Line manage the Corporate Partnerships Assistant.
In this Friday, Nov. 15, 2019, photo, bell ringer Carolyn Harper points to two ways to donate via mobile device to the Salvation Army's annual holiday red kettle campaign on Chicago's Magnificent Mile. Cashless shoppers have a new option to give to the Army's red kettle campaign this year using their smartphone. Leaders hope adding Apple and Google payment options will boost fundraising to the campaign, which makes up 10% of The Salvation Army's annual budget. Those donations fund programs providing housing, food and other support to people in poverty. (AP Photo/Charles Rex Arbogast)

Who we are looking for

We are seeking a new business expert who has the confidence to match their experience with the drive needed to work independently to achieve significant wins for the charity.

You will be creative, independent yet collaborative, and an adept relationship builder who can form long-lasting connections with corporate partners and internal colleagues with ease.

Suitable candidates will be highly motivated by their passion for social justice, the provision of social care and their desire to improve the lives of the most disadvantaged in our communities.

To join this dedicated charity putting faith into action, please complete the form on the ‘How to apply’ tab for access to the job description and to apply today.

For further information about the role, or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

Josh Larkin | josh@peridotpartners.co.uk | 07950 729373

If you would like to know more about this role please contact Josh Larkin

View profile

    To access a full job description and application details,
    please fill out the form below.


    Thank you for your interest in this role. Please download the Job Description and Person Specification.

    To formally apply, please submit a CV and supporting statement (ideally maximum 2 sides of A4 each) that clearly outlines your suitability for the role against the criteria provided in the person specification, including your interest and motivation in applying for this position.

    Please ensure that your application is emailed to response@peridotpartners.co.uk inserting “The Salvation Army – Senior New Business Manager” into the subject field.

    For further information about the role, or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

    Josh Larkin | josh@peridotpartners.co.uk | 07950 729373

    As a sector-leading executive search consultancy, we know the importance of creating recruitment processes which are fair, inclusive and free from bias. We are committed to promoting equality and diversity and developing a process that values differences.

    If you have a disability that meets the definition set out in the Equality Act 2010, and you can show that you meet the ‘essential’ criteria described in the person specification, please let us know.

    If you experience any technical or accessibility difficulties, need help making an application, or have any additional support that needs to be considered as part of the interview and selection process, please let us know.

    Recruitment selection processes are based on evidence of competence stated in the person specification and in relation to our values.


    Closing date: 9 a.m. Monday 11th March 2024
    Candidates informed of outcome: Tuesday 12th March 2024
    First Stage Interviews: Monday 18th March 2024
    Second Stage Interviews: Monday 25th March 2024

    Equal Opportunities Monitoring

    Peridot and The Salvation Army are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We will send you an equality monitoring survey at the point of receiving your application, in the interview phase and at the time of placement. This ensures that our processes remain inclusive and equitable throughout, and provides us with important data to help us showcase our impact. The information will be treated confidentially and anonymously and will help us to support our commitment to fair recruitment practices. All information provided will be held in the strictest confidence and will not be shared with anyone, in line with the Data Protection Act 2018. The information provided does not form part of the decision-making process and will not affect your application.

    Data Processing, Protection and Privacy Policy

    By completing the form to view, or if you have access to this page from an email invitation, Peridot Partners will have processed your personal information. For more information about Peridot Partners’ data processing activities and your rights, please read our Privacy Policy.

    You might also be interested in: