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Legacy and In Memory Manager NHS Charities Together

NHS Charities Together are recruiting a new Legacy and In Memory Manager to create and deliver innovative market leading and game-changing giving programmes to support our beloved NHS.

  • Location: Flexible with occasional working in the Warwick office
  • Salary: £35,000 - £45,000
  • Closing date: CLOSED

Purpose

NHS Charities Together has ambitious plans for NHS Charities to be the biggest health charity funder in the UK. Increasing the number of supporters to NHS Charities Together and to our Members will be critical to achieving this.

Legacies are our single most important growth opportunity in fundraising over the next ten years and this role is a really exciting opportunity to shape and develop a programme from complete scratch. You will have a track record of leading on legacy activity within a not-for-profit organisation, be a self-starter with strong analytical and strategic planning skills.

The Legacy and In Memory Giving team will not only be responsible for raising awareness about gifts in Wills and ways to give in memory of a loved one to NHS Charities Together but to raise the profile with the general public to leaving a gift in their will to an NHS Charity.

This will include converting our new loyal supporters, that have been donating to us since 2020, to become legacy pledgers and acquiring new pledgers and enquirers to NHS Charities Together through varied acquisition campaigns and supports stewardship activity.

Overall objectives

  • Raise the profile of legacy and in memory giving to NHS Charities across the UK, and raise awareness of its impact on the NHS.
  • Develop detailed strategies and draft marketing plans for all legacy campaign activity using market knowledge, sector insight and previous campaign activity.
  • Support NHS Charity Together Members with legacy marketing and provide tools to help them promote legacies.
  • Increase and sustain the number of legacy pledgers/enquirers/intenders through the effective operational management and implementation of the Legacy and In Memory programme.

 

Key responsibilities

Strategy development and implementation

  • Full responsibility for the development and implementation of the Legacy and In memory strategy and day to day running of the legacy marketing programme.
  • Project manage legacy and in memory marketing activities, including but not limited to; Direct Mail, DRTV, social and digital activity.
  • Work in partnership with Database team to identify the best legacy prospects to optimise engagement and income.
  • Develop a legacy stewardship programme to support acquisition activity.
  • To implement and manage the ongoing promotion of free Will writing offers with the aim of generating legacy pledges.
  • To bring innovation and creativity to the legacy and in memory marketing team by trialling new ideas and initiatives.
  • To engage key solicitor contacts, keeping them informed and supplied with up to date NHS Charities Together legacy information.
  • Manage the Legacy and In Memory budget, ensuring income and expenditure budgets and forecasts are achieved with any critical variances being reported promptly.

Management

  • To champion legacies internally and externally with the Members and to be the first point of contact and knowledge on legacy and in memory matters for all staff and fundraising supporters.
  • Maintain key external agency relationships ensuring NHS Charities Together continues to receive excellent service with good value for money (e.g. creative services, telemarketing agency, printers, response handling agencies, Free Wills Suppliers) in the delivery of specific projects
  • Manage the Legacy and In Memory team, to ensure they can fulfil the requirements of their roles to a high standard.
  • To ensure all staff receive appropriate legacy training on a regular basis and are kept up to date, including undertaking inductions for all fundraising new starters.

Performance management

  • Produce regular reports on the progress of the Legacy and In mem strategy for the Assistant Director of Supporter Engagement and Director of Fundraising and other stakeholders as required.
  • To support a high-performance culture that embraces insight, testing evaluating and improvement.

Who we are looking for

We are seeking an experienced and creative Legacy and In Memory specialist who has had success in delivering innovative and emotive programmes of support.

Candidates who understand the importance of story telling and relationship building with your audiences will be successful in this role.

We are looking for candidates who want to join this remarkable charity to change the game of fundraising for our beloved NHS.


For further information about the role, or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

Eddie Taylor | eddie@peridotpartners.co.uk | 07904 814273

Josh Larkin | josh@peridotpartners.co.uk | 07950 729373

Eddie Taylor, Head of Fundraising Appointments, Peridot Partners

If you would like to know more about this role please contact Eddie Taylor

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Message from the CEO of NHS Charities Together

Dear Applicant,

Thank you so much for your interest in working at NHS Charities Together as Legacy and In Memory Manager. This is an exciting time to join our team. Thanks to phenomenal public support, our national Covid-19 Appeal has raised more than £150million to help NHS staff, volunteers, and patients through the immediate and long-term effects of coronavirus.

Our charity is on an incredible journey. After a transformational two years, we have recently developed an exciting new brand proposition and identity, to better reflect the organisation we have become and our strategic vision.

The recruitment of this post is part of a commitment to raise awareness of our new brand and the important role of NHS charities, as well as engaging our key supporters.

We are very proud of what we achieve. We are a small, but growing staff team Legacy and In Memory Manager will have a key role to play as we work hard to grow our engagement, support our members, and raise the profile of NHS charities.

If you are passionate about the health and wellbeing of our nation, believe that through supporting NHS charities we can significantly increase the vital support given to our hospitals, community, mental health, and ambulance services, we would love to hear from you.

Best wishes,

Ellie Orton OBE 

CEO, NHS Charities Together  

About NHS Charities

There are 240 NHS charities across the UK and most of them focus on helping our hospitals do more. Collectively these charities give over £1million every day to the NHS so that people can stay well for longer and get better faster. In recent years NHS charities have funded major capital projects, pioneering research and medical equipment at our hospitals, helping patients access the best possible care when they need it most.

There is so much love for the NHS and this was evident following the launch our Covid-19 Appeal in March 2020, to support staff, volunteers, and patients through the immediate and long-term effects of the coronavirus pandemic.

To date, we have allocated £140 million in a range of projects supporting the NHS. These include counselling services, helplines, and intensive psychological support for staff; patient-focused initiatives like training for emergency responders, research into long COVID, and specialist equipment; and projects designed to make access to healthcare more equal – so the best of NHS care is available to everyone, now and in the future.

NHS charities also play a key role in mobilising volunteers to support NHS staff, brightening wards and waiting areas with colourful and engaging art and building an important link between our hospitals and our communities. Other NHS charities support mental health trusts, community health trusts and ambulance trusts.

These vital funds and services are above and beyond what the NHS alone can provide, touching lives and making a huge difference to millions of people when they are at their most vulnerable.

To read real-life stories of the difference NHS charities make, visit the NHS Charities Together website.

The Association of NHS Charities & NHS Charities Together

Founded in 2000, the Association of NHS Charities started as an informal group of the largest NHS Charities which came together to provide mutual support and a forum for discussion. Since then, we have changed our name to NHS Charities Together (to better reflect what we do and who we support) and grown steadily, welcoming charities both large and small from across England and Wales, as well as Scotland and Northern Ireland.  Today NHS Charities Together represents 100% of the NHS charity sector in the UK as members.

NHS Charities Together provides a forum for nationwide fundraising and advocacy campaigns, provides advice and guidance to its members, bespoke conferences and training days covering issues and development opportunities for NHS Charities, as well as access to online resources and support through exclusive member pages on the website.

Vision, Mission and Values

Our vision is: Helping the NHS tackle today’s challenges and tomorrow’s opportunities

Our Mission is: With our NHS charity members, we are here for the people of the NHS: staff, patients and their families, as a catalyst and convenor of ideas, programmes and partnership that help the NHS recover from the impact of Covid-19, reducing health inequalities and helping to save lives

Our philosophy is to:

  • Actively listen – we seek first to understand before we are understood
  • Collaborate – together we are more than the sum of our parts
  • Every life counts – we champion diversity, equity and inclusion in all that we do

Strategic Objectives: 

  1. To champion, influence and invest in NHS strategies that improve the health and wellness of NHS people: staff and volunteers, and reduce health inequalities in the workforce
  2. To empower the NHS charity sector to be high performing, effective and impactful
  3. To be a catalyst and convenor of partnerships between the NHS, NHS charities and the wider voluntary health sector to advance great ideas that prevent ill health and improve of long-term health conditions
  4. To promote understanding of and increase charitable giving in the NHS and demonstrate the difference this makes
  5. To be a financially sustainable, responsive, and well governed organisation that values and develops our staff, actively practicing the principles of equity, diversity, and inclusion

Our Future

This is an exciting time to join NHS Charities Together. The heartfelt support from the public for the NHS over the last two years has resulted in a significant increase in our external brand awareness, in addition to our focus on member charities. Our new brand proposition and identity aims to harness that support and drive continued engagement and support for NHS Charities. There are huge opportunities for us to demonstrate the vital work of NHS charities at the national level, and to engage our key stakeholders, through our communications channels and upcoming campaigns and events like our annual NHS Big Tea.

NHS Charities Together is committed to inclusivity and representing the diversity of the communities we serve. We, therefore, welcome applications from all backgrounds and all sections of the community. Applicants will be treated fairly throughout the recruitment process, and we will ensure there is no unfair discrimination on the basis of race, ethnic origin, disability, gender, religion or belief, age, sexual orientation or any other relevant characteristic.

Some examples of our accessibility provisions include:

  • Step free access to the building, all key meeting rooms and bathrooms, and an accessible workstation
  • Accessibility dogs are welcome
  • Interviews can be held in meeting rooms that support hearing loops
  • Papers and materials can be presented in different formats
  • A sign language interpreter can be accessed for interview
  • Working patterns and locations can be adjusted

    To access a full job description and application details,
    please fill out the form below.

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    Thank you for your interest in this role.

    Please download the Role Description and Person Specification and complete this Equality Monitoring Survey.

    To formally apply, please submit a CV and supporting statement (ideally maximum 2 sides of A4 each) that clearly outlines your suitability for the role against the criteria provided in the person specification, including your interest and motivation in applying for this position.

    Please ensure that your application is emailed to response@peridotpartners.co.uk inserting “NHS Charities Together – Legacy and In Memory Manager” into the subject field.

    For further information about the role, or to arrange a confidential discussion, please contact our advising consultants at Peridot Partners

    Eddie Taylor | eddie@peridotpartners.co.uk | 07904 814273

    Josh Larkin | josh@peridotpartners.co.uk | 07950 729373

    We wish to encourage applications regardless of race, colour, nationality, ethnic or national origins, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief.

    All applications will be considered solely on merit.

    Disabled applicants are invited to contact us in confidence at any point during the recruitment process to discuss steps that could be taken to overcome operational difficulties presented by the role, or if any adjustments or support are required regarding the recruitment process.

    Timetable

    Closing date: 9 a.m. Monday 1st August
    Candidates informed of outcome: Wednesday 3rd August
    First Stage Interviews: Thursday 4th August
    Second Stage Interviews: Friday 12th August

    Equal Opportunities Monitoring

    Peridot and NHS Charities Together are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We would therefore be most grateful if you would complete this equality monitoring survey.

    The information will be treated confidentially and anonymously and will help us to support our commitment to fair recruitment practice. All information provided will be held in the strictest confidence and will not be shared with anyone, in line with the new Data Protection Act 2018 launched on 25 May 2018.

    The information provided does not form part of the decision-making process and will not affect your application.

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