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Head of Fundraising Royal Agricultural Benevolent Institution (RABI)

Come play a leading role as a new Head of Fundraising at a national charity that provides local support to the farming community.

  • Location: Oxford
  • Salary: £65,000 + Benefits
  • Closing date: By 9 a.m. Monday 1st August 2022

The Head of Fundraising is a key senior strategic role within the senior management team, with overall responsibility for RABI’s voluntary income development.

You will be our first Head of Fundraising and will have an instrumental role to play as fundraising at RABI moves from being reactive to an ambitious growing official department.

Your role is to lead on all aspects of designing, delivering and building a fundraising strategy to enable us to deliver our ambitions to grow the RABI, now and in the future.

Your approach will be grounded in the principles and best practice of relationship fundraising with particular emphasis on high value relationships, across HNWIs, trusts & foundations and corporates. You will also provide oversight of key fundraising events to maximise the potential of all our fundraising activities and add value to other, mass-market income generating activities where needed.

The postholder will have proven fundraising success and have the confidence to secure the buy in and support of senior colleagues. As the only fundraiser on the staff team to begin with, you will need to be clever, resourceful and collaborative, working alongside colleagues as part of a tight-knit and dedicated staff team. Once you have demonstrated success yourself and on the basis of a strong business case, we hope there will be scope to invest further in the fundraising team.

If this sounds like you, we would very much like to hear from you.

This is a full-time permanent position.

To learn more, please read on through this recruitment site. To access the full job information pack, please complete the ‘How to apply’ tab.

If you would like to have an informal conversation about this opportunity, you can email our advising consultants at Peridot Partners to arrange a call:

Jules Chaney (E: jules@peridotpartners.co.uk or M: 07399 749982) or

James Hunt (E: james@peridotpartners.co.uk or M: 07711 405 444)


If you would like to know more about this role please contact James Hunt

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Welcome from Alicia Chivers: Chief Executive

Thank you for your interest in the Head of Fundraising role at the Royal Agricultural Benevolent Institution (RABI).

For over 160 years, RABI has worked at the heart of the farming community, providing guidance, financial support and practical care to farming people of all ages across England and Wales. Farming people face an enormous range of challenges, including unprecedented generational changes to farming policy. RABI believes it has a crucial role to play now and into this uncertain future, to support the well-being of this vital community. To ensure RABI is best placed to continue to support farming people, the charity is evolving and developing to provide relevant and impactful support wherever it’s needed most.

In 2019, RABI launched an ambitious strategy that looks ahead and sets out a clear vision to provide even more effective support to the farming community. Now three years into this strategy, we are excited to be recruiting a new Head of Fundraising to join our senior management team. Reporting directly to the Chief Executive, the Head of Fundraising will bring extensive fundraising experience and a willingness to take the lead in establishing a professional fundraising operation in a high impact, well-respected charity.

This is a unique and exciting opportunity. We’re looking for someone truly ambitious and innovative, a strategic leader with a human-centred, collaborative approach and an emotional intelligence which will help you navigate change and build relationships with tenacity, sensitivity and compassion. As the charity works through a period of revolutionary change, there will be challenges ahead, however, as our Head of Fundraising, you will have an unparalleled opportunity to build transformative income that can really make a significant positive impact both on rural communities and individuals’ wellbeing.

If you are excited by the opportunity of taking ownership of our fundraising strategy and building something exceptional with people at the heart of it, then we can’t wait to meet you.

Alicia Chivers
Chief Executive, RABI

The Royal Agricultural Benevolent Institution (RABI) has a proud heritage of delivering support to farming people, whenever unforeseen problems strike. With unprecedented levels of uncertainty, including the impacts on a generation of the phasing out of the Basic Payment Scheme, the work of RABI remains as vital today as when the charity was founded by Alderman John Mechi in 1860.

RABI’s objects, defined in the Royal Charter are the prevention and relief of need, hardship or distress to those who are, or have been engaged in the farming industry and their families. These aims continue to underpin the services and activities of RABI, which are articulated in the new and ambitious strategy launched in 2019.

RABI deliver support and services across England and Wales.


DEFRA estimates that around 472,000 people work in commercial agriculture across the UK, including farmers, farm workers and their households.

RABI’s recent Big Farming Survey revealed that farming people are typically facing at least six significant stressful issues at any one time, all of which are likely to have impacts on both physical and mental wellbeing. Many of these remain constant: disease, extreme weather and dealing with complex regulation and paperwork. Some feel more cyclical in nature, such as labour shortages and supply chain issues.

Against this background, farming businesses must now also plan for the most significant changes in policy and support for generations. The phasing out of the Basic Payments Scheme represents a fundamental shift in farming support policy and, imminently, the incomes and lives of farming households. A changing climate and shifting food preferences present longer-term challenges following disruption experienced through the Covid-19 pandemic.

Despite these challenges, the survey also highlighted that the majority of farming people remain optimistic about the future. RABI’s long-term aims are to build on this optimism and help to develop a toolkit of services and support that will develop even greater resilience across the farming community and encourage people to talk to the charity before an issue becomes a problem.

In planning for the future RABI realises that the charity must continue to evolve leadership, strategy, service offer and organisational structures to ensure it is best placed to support the farming community as they deserve through the unprecedented challenges ahead.

Our Vision – no member of the farming community should have to face adversity alone.

Our Mission – We exist to provide guidance, practical care and financial support to those in need within the farming community.

Our Values:

  • Caring – We are committed to treating everyone with empathy and compassion.
  • Fair – We strive to treat everyone equally and reasonably,
  • Trust – We don’t let people down, working with honesty and openness to achieve what we have promised.
  • Respect – We value the contribution made by all and treat others as we would like to be treated, with sensitivity and without prejudice.
  • Stewardship – We take great care of the resources entrusted to us and act with integrity to maximise their use.

Strategic Aims

RABI are working to four key strategic aims:

  1. Evidence our understanding of how life’s challenges affect those who farm; using this knowledge to develop and deliver flexible and accessible programmes of support that reach more people
  2. Continue to increase awareness of our work and support programmes within the farming community.
  3. Strengthen existing relationships and develop new ways to engage with our supporters.
  4. Manage our charity as effectively and efficiently as possible.

Read more about these strategic aims in the 2019-2024 Strategy here

Further Information 

RABI Website 

Annual Report and Financial Statements – year ended 31 December 2020

5 Strategy 2019-2024 – The Foundations for Change

The Big Farming Survey 



Our accessibility provisions include:

  • Step-free access to the building, accessible workstations (e.g. desk, office), and step-free access to all key meeting rooms and toilets.
  • Interviews can be held in meeting rooms that support hearing loops.
  • Accessibility dogs are welcomed.
  • Papers and materials can be presented in different formats if needed.
  • A sign language interpreter can be accessed for an interview.
  • Working patterns / working locations can be adjusted.

If you have any further needs around accessibility, please get in touch with the advising consultant for a confidential chat on how we can best fulfil your needs.

    To access a full job description and application details,
    please fill out the form below.


    Thank you for your interest in this role.

    Please download the Role Description and Person Specification and complete this Equality Monitoring Survey.

    To formally apply, please submit a CV and supporting statement that clearly outlines your suitability for the role against the criteria provided in the person specification. Please include your interest and motivation in applying for this position.

    Please send your application (inserting “Application – Head of Fundraising, RABI” into the subject field) to:  response@peridotpartners.co.uk

    If you would like to have an informal conversation about this opportunity you can email our advising consultants at Peridot Partners to arrange a call.

    Jules Chaney (E: jules@peridotpartners.co.uk or M: 07399 749982) or

    James Hunt (E: james@peridotpartners.co.uk or M: 07711 405 444)

    We wish to encourage applications regardless of race, colour, nationality, ethnic or national origins, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief.

    All applications will be considered solely on merit.

    Disabled applicants are invited to contact us in confidence at any point during the recruitment process to discuss steps that could be taken to overcome operational difficulties presented by the role, or if any adjustments or support are required regarding the recruitment process.


    Closing date: By 9 a.m. Monday 1st August 2022

    Interviews: From w/c Monday 8th August 2022


    Equal Opportunities Monitoring

    Peridot and Royal Agricultural Benevolent Institution (RABI) are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We would therefore be most grateful if you would complete this equality monitoring survey.

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    The information provided does not form part of the decision-making process and will not affect your application.

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