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Head of Marketing, Brand & Digital | I CAN

Schools are shifting to online learning at an unprecedented speed and, with disparities across the country, there is a real risk that children with speech, language and communication needs in disadvantaged areas of the UK will be left behind. Our new three-year plan will address this, and we are seeking a Head of Marketing, Brand and Digital to support us to achieve this, promoting and advocating our cause among our key target audiences.

  • Location: Office based in Islington, London or can be home based
  • Salary: Up to £54,000 for office based, up to £49,000 for home-based position

About the role

Reports to: Director of Corporate Services
Line reports: Team of two, potential to grow to three

Within this newly created role, we are looking for a senior marketing professional to create a new strategic marketing function to lead and manage the I CAN brand and associated marketing strategies. We are seeking someone to manage and grow the current marketing, brand and digital team, and to lead upon the development and delivery of an audience focused and integrated marketing plan.

Working closely with the Head of Communications and Public Affairs, you will ensure that all marketing and communications are fully integrated, as well as provide marketing support and advice to teams across the charity, ensuring that our brand guidelines are upheld. The team will be leading on the development of our digital marketing offering and strive to increase awareness of the I CAN brand across the UK.

Who we are looking for

We are seeking a highly experienced senior marketing professional, with skills across the marketing mix, especially digital marketing and brand. You will need to have a strong track record in the development and delivery of integrated marketing strategies and plans, as well as line management experience and a strong stakeholder engagement ability.

Your experience of working within the not-for-profit sector is desirable but not essential, what is more important is that you can bring the marketing, brand and digital skillset and knowledge that is needed for this role.

For further information about the role, or to arrange a confidential chat, please contact our executive search consultants at Peridot Partners:

Toby Roberts | toby@peridotpartners.co.uk07950 309 028

Closing Date: 9am, Monday 4th January 2021

If you would like to know more about this role please contact

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Welcome from Steve Williams, Director of Corporate Services

Thank you for your interest in joining our organisation and sharing our mission to ensure no child is left out or left behind because of a difficulty speaking or understanding.

As the leading children’s communication charity in the UK, we strive to continuously improve the services we offer to children, young people and their families, as well as professionals who work with children. However, as we spell out in our Three-Year Plan, we know we need to do more for children with speech, language and communication needs (SLCN). That is why we are looking for people with the right passion, skills and ambition to help us achieve this.

To recognise the focus needed in the new 2021/22 financial year, we have created a new head of marketing, brand and digital role to create a central marketing team in the organisation, working closely with our directors, front-line teams, our income generating teams and our communications and public affairs team. We also have two trustees, each with marketing and digital expertise who can provide guidance, insights and board perspectives.

We are looking at our market propositions, our brand, our digital strategy and our channels to market, so you would be joining at an exciting time. You will bring a mixture of strategic insight and tactical delivery with a team of two, potentially three, to lead and manage.

We welcome candidates from a diverse range of backgrounds to help to raise our profile as the most influential children’s communication charity in the UK.

A career with us requires a commitment to our values: to be Impactful, Collaborative, Aspirational, and ensure No voice is unheard (I CAN). In return, we offer a rewarding workplace with opportunities to learn and grow and a great and committed group of people to work alongside.

Best wishes,

Steve Williams
Director of Corporate Services

Three-Year Plan: https://ican.org.uk/about-us/together-we-can-do-more/

About I CAN

I CAN is the leading children’s communication charity in the UK, founded in 1888. Children and young people’s communication needs are at the heart of everything we do.

Our vision

Our vision is a world where all children have the communication skills they need to fulfil their potential.

Our mission

Our mission is to make sure that no child is left out or left behind because of difficulties speaking or understanding.

Why we exist

Communication is a fundamental life skill, yet over 1.4 million children and young people in the UK have speech, language and communication needs (SLCN).

Some children have delayed language, meaning they don’t meet the developmental milestones for their age. In some disadvantaged areas of the UK, delayed language can affect up to 50% of children.

Others have long-term difficulties with understanding and communicating. This can be associated with another condition such as autism, learning difficulties or hearing loss, or an isolated condition called Developmental Language Disorder (DLD).

Without adequate support, having SLCN affects children’s educational outcomes, ability to form relationships, health, wellbeing and independence.

Too many children and young people with SLCN remain unidentified and unsupported; a disproportionate number go on to suffer mental health issues, experience the justice system, or struggle to find work as adults.

    To access a full job description and application details,
    please fill out the form below.


    Thank you for your interest in the Head of Marketing, Brand & Digital at I CAN.

    Please download the Recruitment Pack, Job Description and Person Specification and complete this Equality Monitoring Form.

    For an informal conversation please contact our advising consultant:

    Toby Roberts | toby@peridotpartners.co.uk07950 309 028

    To apply:

    Please submit a CV and supporting statement (maximum two sides of A4) that clearly outlines your suitability for the role against the criteria provided in the role profile. Please include your interest and motivation in applying for this position.

    Please ensure that your application is emailed to response@peridotpartners.co.uk inserting “Head of Marketing, Brand & Digital, I CAN” into the subject field.

    We will send an acknowledgement email within three working days from receipt. If you have not received a response, please check your application has been received by contacting:

    Disabled applicants are invited to contact us in confidence at any point during the recruitment process to discuss steps that could be taken to overcome operational difficulties presented by the job, or if any adjustments or support are required regarding the recruitment process.

    I CAN is an Equal Opportunities employer and we wish to encourage applications regardless of race, colour, nationality, ethnic or national origins, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief. All applications will be considered solely on merit.


    Closing date: 9am, Monday 4th January 2021
    First stage interviews: w/c Monday 11th January
    Final panel interviews: w/c Monday 18th January
    Offer within: w/c Monday 18th January following final panel interview
    Start date: dependent upon candidates notice period

    Equal Opportunities Monitoring

    Peridot and I CAN are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We would therefore be most grateful if you would complete this equality monitoring form.

    The information will be treated confidentially and anonymously and will help us to support our commitment to fair recruitment practice. All information provided will be held in the strictest confidence and will not be shared with anyone, in line with the new Data Protection Act 2018 launched on 25 May 2018. The information provided does not form part of the decision-making process and will not affect your application.

    We treat all job applicants equally and fairly and do not unlawfully discriminate against them. We do this by ensuring that we operate an open and fair recruitment process, and making decisions using selection criteria which do not discriminate. We will take every possible step to ensure that employees and volunteers are treated fairly, with the aim of creating a culture that respects and values each others’ differences, that is free of discrimination and promotes dignity, equality and diversity.

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