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Chief Executive

Electrical Safety First

Electrical Safety First logo

We're looking for somebody with a track record of strategic leadership, strong commercial acumen and a experience of political influence. Success is growing safety awareness with the public and increasing our influence to improve government legislation and standards in electrical safety.

  • Location: London
  • Salary: Circa £100k + benefits
Peridot Partners, executive recruitment for Electrical Safety First

About this role

Electrical Safety First, executive recruitment

Job Title: Chief Executive Officer (CEO)
Salary: Circa £100,000 plus benefits
Responsible to:
Board of Trustees, Electrical Safety Board (ESB)
Responsible for: Technical Director, Finance Director/Company Secretary, Communications and Campaigns Director

Job purpose

To lead the continued development and implementation of the charity’s agreed strategy to grow the charity’s influence and position it externally to deliver its plan and achieve core objectives.

To ensure that the charity’s business interests and financial resources are managed efficiently and effectively to generate a continuous flow of income to support the charity’s work.

To build partnerships and develop effective relationships across a wide range of networks.

To work with the Trustees to ensure that the Board operates effectively.


The current employee levels are approximately 20 with an annual expenditure budget of c.£4m. The CEO has responsibility for the charity’s senior leadership team.

The main funding for the charity is derived from gift aid from Certsure LLP, a joint venture company owned by the charity and Electrical Contractors Association.

The CEO will be required to sit on the Management Committee of Certsure LLP and represent the charity’s interests, both financial and charitable, acting as Chairperson of Certsure when required. Given the importance of Certsure’s continued success to the charity’s income, this is a key element of the role.

For an informal conversation about the role you can contact our consultants at Peridot Partners:

Grant Taylor 07958 690184

Michael Earnshaw 07494 595178  Michael@peridotpartners.co.uk

Grant Taylor - Managing Director of Peridot - charity executive search

If you would like to know more about this role please contact Grant Taylor

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Dear Applicant,

Alison Parkes - electrical safety first - CEO - executive recruitment

Thank you for your interest in the role of Chief Executive Officer at Electrical Safety First.

Electrical Safety First (ESF) is the UK charity dedicated to reducing deaths and injuries caused by electrical accidents.

Formed in 1956, the charity has a long-established history and reputation across the industry, across government and with our wider stakeholders.

More recently we’ve developed a stronger consumer focus, and a significant re-brand in 2014 helped us to position ourselves firmly as a consumer protection charity, and further build our reputation as electrical experts within this wider arena. Our technical and campaigning expertise has enabled us to establish ourselves as a real voice on consumer issues and be at the forefront on matters including electrical product safety, safety in the private rented sector, the connected home and electrical safety in an ageing society.

Our current CEO is retiring this year and we are seeking an exceptional person to succeed him. The Chief Executive role at ESF offers an exciting opportunity for an experienced and inspiring individual to lead the charity and continue to develop our sphere of influence.

As CEO at ESF, you will be comfortable working in a complex environment involving a myriad of interests – including political, industrial, commercial and charitable. It is likely that you will have operated successfully at a senior level for at least five years in an environment where managing change whilst maintaining high standards of both output and dialogue with partners and stakeholders has been a key requirement.

You will have a track record of strategic leadership and operational management together with exceptional skills in diplomacy, communication and influencing. This must be complemented by stakeholder management and a creative approach to address an increasingly complex electrical safety agenda.

The charity is underpinned by a joint venture partnership with a key trade association, which creates a strong financial position for the charity but also requires significant oversight. Therefore, our new CEO must also have a high degree of financial and commercial acumen.

This is a rare opportunity to join a dynamic, campaigning charity and lead a vibrant and dedicated team. ESF has a supportive Board of Trustees, highly experienced departmental heads, and an energetic and effective staff team.

If you have the skills, experience, passion and drive to help take us on the next stage of our journey, we’d be delighted to hear from you.

Alison Parkes
Chair of the Board of Trustees

We have a positive impact on every person in the UK

Chief Executive recruitment for Electrical Safety First (ESF)

Electrical Safety First is the UK charity dedicated to reducing deaths and injuries caused by electrical accidents. Our aim is to ensure everyone in the UK can use electricity safely.

Each year more than 50 people lose their lives and tens of thousands of people are injured through electrical accidents. On top of that, many domestic fires are a result of faults or failures of electrical equipment or wiring. We campaign on behalf of consumers and electrical trade professionals to improve safety regulation and ensure safety messages are appropriate, up to date and well communicated.

We provide expert information and advice to help people protect themselves from faulty, damaged, sub-standard, and poorly maintained electrical installations and electrical appliances.

We are recognised by government and industry as the leading campaigning charity and technical authority on electrical safety.


Our origins date back to 1956 but more recently we’ve established a stronger consumer focus, particularly with regard to product safety.  We work with government, manufacturers, contractors, consumers, a range of partners and well-known retail brands providing advice and support on the safety of electrical products.

Our challenges are increasingly complex. For example, we take a leading role to ensure that consumers can be assured of the safety of products that they buy from online markets and have got to grips with the dangers of sub-standard products emerging from countries with poorer safety standards than our own so that we can advise consumers of the dangers such products can cause. How are we going to manage this when Brexit happens and trade agreements change?  There is also still a huge amount of uncertainty over what our exit from the European Union will mean for safety standards.  Add to this the increasing use of smart devices within our “connected homes” and the government’s drive towards mass ownership of electric vehicles and it is easy to see how our mission to protect people when using electricity is constantly expanding.

Funding is another consideration. The majority of our income is derived from gift aid from Certsure LLP, a joint venture company owned by Electrical Safety First (75%) and the Electrical Contractors Association (25%), albeit that the partnership is based on 50:50 governance.  As well as providing funding, Certsure also undertakes some of the Charity’s objects, particularly with regard to the safety of electrical installations. The Board of Certsure has been chaired alternately by the CEOs of the two joint venture partners.

Find out more about Certsure at www.certsure.com

Vision, mission and values


For everyone in the UK to use electricity safely.


To help prevent deaths, injuries and damage caused by electricity by communicating with the public about the risks and ways to prevent them and working with industry, government and stakeholders to minimize risk through delivery of expert information and campaigns.


Expert – we draw on a wealth of technical and campaigning experience and a robust evidence base.

Influential – we apply our expertise and leading industry position to achieve measurable and positive change.

Impartial – we are equitable and inclusive in our relationships with people and industry to improve safety.

Inclusive – we are here for everybody in the UK who wants information and advice about electrical safety.

Current – we ensure that we offer the public and industry the very latest information and constantly update our advice to reflect this.

More information:

ESF website
Annual report

To access a full job description and application details,
please fill out the form below.


If you would like an informal conversation about the role, please contact our advising consultants at Peridot Partners:

Grant Taylor on 07958 690184

Michael Earnshaw on 07494 595178 michael@peridotpartners.co.uk

To apply, please submit a CV and supporting statement (the supporting statement should be a maximum of two sides of A4) that clearly outlines your suitability for the role against the experience criteria in the person specification.

Please ensure that your application is emailed to response@peridotpartners.co.uk inserting “CEO, Electrical Safety First” into the subject field.

Disabled applicants are invited to contact us in confidence at any point during the recruitment process, to discuss steps that could be taken to overcome operational difficulties presented by the job. Please note that all equality monitoring surveys are completely anonymous, so if you would like to contact us as a disabled applicant, to make us aware of potential operational difficulties, adjustments or support, then please email: emf@peridotpartners.co.uk.

We wish to encourage applications regardless of race, colour, nationality, ethnic or national origins, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief. All applications will be considered solely on merit.


Closing date: Noon Tuesday 25th June, 2019
Candidates informed of progress by: Monday 1st July
Preliminary interviews: Wednesday 10th or Thursday 11th July
Final interviews and assessments: w/c Monday 22nd July

Equal Opportunities Monitoring

Peridot and Electrical Safety First are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We would therefore be most grateful if you would complete equality monitoring survey.

The information will be treated confidentially and anonymously and will help us to support our commitment to fair recruitment practice. All information provided will be held in the strictest confidence and will not be shared with anyone, in line with the new Data Protection Act 2018 launched on 25 May 2018. The information provided does not form part of the decision-making process and will not affect your application.

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