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Digital Marketing Manager Age UK

Age UK is the national charity for older people. Our mission is simple – to be here for older people who need our help the most. Right now, millions of people in later life are facing some of the toughest challenges imaginable. We’re looking for a Digital Marketing Manager to grow our digital fundraising (income generating) activities including paid social, email, search, and display to drive key audiences to engage with fundraising campaigns and products.

  • Location: London, UK (with hybrid working)
  • Salary: Up to £45k + benefits

There has never been a more important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the current pandemic and cost of living crisis.

This is an exciting opportunity to join the Fundraising Team of the Year (Third Sector Awards 2021). The team delivered Age UK’s single most successful year of fundraising, raising £74.8m against a target of £57.6m. This was a particular challenge as the charity was losing £850,000 every week that its charity shops were shut due to coronavirus restrictions, and key fundraising events were cancelled.

Our Fundraising team has a goal to grow income beyond £60M in the next five years and our digital activities will be critical to us reaching our target. We are investing in an ambitious fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for millions of older people who need to someone to turn to.

About the Role

The Digital Marketing Manager will develop and implement the digital fundraising strategy. You will review the market, identify opportunities for income growth across all digital channels and drive fundraising income. This will be through the effective implementation of digital campaigns, products, and propositions to build long term acquisitions and grow loyalty amongst supporters.

  • Create online user journey models with the Acquisition and Loyalty teams to build out holistic data driven conversion experiences
  • Report on digital fundraising activities to senior stakeholders
  • Use analytics, user research and audience insight to develop and optimise activity
  • Take a bold approach to innovation to engage online audiences including audience driven propositions
  • Focus on increasing email opt-in rates and email engagement across all activities
  • Continually test and learn to inform new product development
  • Responsible for effective line management of Email Marketing Executive, Fundraising
  • Strategic management of digital agencies
  • Thorough knowledge and understanding of Charity and Data Protection Regulation legislation relating to digital fundraising and marketing

About the person

We are looking for a digital fundraising expert for individual marketing, innovation, events, major donors, and legacies. You’ll have a successful track record in developing and implementing successful paid media that drive online conversion and revenue generating activities for different audiences.

  • Experience delivering best practice email marketing campaigns with a strong working knowledge and understanding of email marketing tools and systems
  • Experience in managing digital platforms and analytics tools to generate income growth
  • Solid understanding of SEO and revenue based KPIs
  • Experience using Google Analytics and other reporting tools
  • Understanding of HTML
  • Great communicator with experience of giving digital advice to stakeholders with varying levels of digital literacy

What we offer in return

This is an exciting opportunity to join our award-winning fundraising team and play a key role in helping us to achieve our bold targets. We are a collegiate, bold and motivated fundraising division.

  • Flexibility- our employees work full-time, part-time and compressed hours
  • 26 days annual leave plus Bank Holidays and Annual leave purchase scheme
  • Excellent pension scheme, life assurance, Health cashback plan and EAP
  • Annual Season Ticket loan
  • Cycle to work scheme

We’d love to hear from you if you feel you have the right skills and experience. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

For further information about the role, or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

Tara Patel | tara@peridotpartners.co.uk | 07398 901458


If you would like to know more about this role please contact Tara Patel

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    Please download the Role Description and Person Specification and complete this Equality Monitoring Survey.

    To formally apply, please submit a CV and supporting statement (ideally maximum 2 sides of A4 each) that clearly outlines your suitability for the role against the criteria provided in the person specification, including your interest and motivation in applying for this position.

    Please ensure that your application is emailed to response@peridotpartners.co.uk inserting “Digital Marketing Manager | Age UK” into the subject field.

    For further information about the role, or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

    Tara Patel | tara@peridotpartners.co.uk | 07398 901458

    We wish to encourage applications regardless of race, colour, nationality, ethnic or national origins, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief.

    All applications will be considered solely on merit.

    Disabled applicants are invited to contact us in confidence at any point during the recruitment process to discuss steps that could be taken to overcome operational difficulties presented by the job, or if any adjustments or support are required regarding the recruitment process.

    Closing date: Rolling

    Candidates informed of outcome: ASAP

    First Stage Interviews: Rolling

    Second Stage Interviews: Rolling


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