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Acquisition Marketing Manager, Mass Markets International Rescue Committee UK

International Rescue Committee UK is recruiting for an ambitious Acquisition Marketing Manager. This is a key leadership role in the high-performing Mass Markets Team with a significant opportunity to lead on change and drive impact.

  • Location: London
  • Salary: c.£42,000
  • Closing date: Open Recruitment Process

Over the past 80 years, the International Rescue Committee UK (IRC UK) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster.

The International Rescue Committee UK is part of the IRC global network, which has its headquarters in New York and London. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster.

The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.

IRC UK was established in 1997 to support the organisation’s global activities and particularly to diversify its donor base and be able to better advocate with policymakers on behalf of the people we serve. Since its establishment, IRC UK has grown rapidly and now comprises approximately 180 staff.

About the role

As Acquisition Marketing Manager, you will contribute to generating long-term sustainable growth and developing a diverse and supporter-centric fundraising model, all whilst ensuring activities are in line with our supporter’s needs and expectations.

Working closely with the Head of Mass Markets the successful candidate will develop and deliver the acquisition strategy for the UK market, and plan and deliver the operational aspects of the programme, supported by an Acquisition Marketing Executive.

You will be responsible for significantly growing the supporter base and income by optimising our digital-first cash and regular giving programme and expanding into new products, channels and audiences. You will also respond to emergency appeals led by IRC UK, and as a member of the Disasters Emergency Committee, ensuring speed to market and maximum revenue are prioritised at all times.

Key Accountabilities

  • Support the Head of Mass Markets UK in the development and implementation of IRC UK’s acquisition strategy
  • Plan, deliver and oversee multi-channel acquisition activities, including revenue generation, audience priming and lead gen, being accountable for all activity produced on time, in budget and within departmental strategic objectives
  • Manage the annual acquisition planning and budgeting process, advising the Head of Mass Markets UK on new investment opportunities, and ensuring all activity and project work is aligned with strategic objectives and balanced against team resources
  • Deliver emergency appeals both as IRC UK and as a member of the Disasters Emergency Committee, review and develop processes and collaborate with other departments and the DEC to ensure speed to market and maximum revenue during activation
  • Continuously assess and improve our core business and actively diversify of our channel and product mix, alongside exploration of audience profiles that enable us to reach new segments of the UK public with meaningful propositions and messaging

For further information about the role, or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

Tara Patel | tara@peridotpartners.co.uk | 07398 901458

Tara-Patel-Executive-Search-Researcher-Fundraising-Peridot-Partners

If you would like to know more about this role please contact Tara Patel

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    For further information about the role, or to arrange a confidential discussion, please contact our advising consultants at Peridot Partners

    Tara Patel | tara@peridotpartners.co.uk | 07398 901458

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