Age UK – Head of Individual Marketing & Management

Age UK – Head of Individual Marketing & Management

Head of Individual Marketing & Management
Reports to: Director of Public Fundraising & Engagement

Salary: £60,000 – £65,000
Location: Russell Square, London
Responsible for: Individual Giving team of 11

There has never been a more exciting time to join Age UK. Last year, our Fundraising team raised over £50m; the most we’ve ever raised. We’re now investing in an ambitious new Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for more older people who need someone to turn to.

The newly created Head of Individual Marketing and Management role is pivotal to our strategy and will provide leadership and direction to the team, driving long-term, sustainable income growth for Age UK and Age International. This is an exciting new role for an individual who has thorough knowledge of individual fundraising products, looking to develop their career and use their passion and ambition to make a significant difference to older people in need of our support.

Managing a team of 11 and overseeing an income of c£10m, you will lead on driving overall donor acquisition, retention and individual marketing strategies, ensuring that they are evidence based and of the greatest long-term benefit to Age UK and Age International. Leading our Individual Marketing and Management team, you will be responsible for ensuring that Age UK’s public fundraising products, activities and propositions are directly in line with the Charity’s priority for driving unrestricted income against our primary objectives and plans.

We’re seeking a senior fundraiser coming from an existing ‘head of’ role with demonstrable experience and success in leading and managing an Individual Giving team with a multi-million pound budget across a range of marketing channels, including Direct Mail, DRTV, Digital, Text, press and OOO. You will also bring strategic insight and the ability to manage and develop effective working relationships with people at all levels internally and externally.

If you would like more information about the role and to apply please visit the microsite:

Alternatively, contact our advising consultant Simon Callaghan at Peridot Partners on 07702 678658 or

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